Strike is a high-energy sports brand created for those who dare to push boundaries and excel. Built with a vision to empower athletes and enthusiasts alike, Strike is a symbol of power, speed, and resilience. The brand identity reflects a bold and dynamic spirit, resonating with individuals who thrive on action and continuously pursue excellence.
This project features a comprehensive branding solution for Strike, showcasing a distinctive logo, vibrant color palette, and versatile applications across digital media, apparel, and business essentials. From the powerful, streamlined logo to the bold yellow-and-black color scheme, every detail is crafted to energize the audience and create a commanding presence in the competitive sports market.
Industry
Sports
Location
United States
Company Size
50+ Employees
What We did
Logo Design
Strike Logo Genesis:
Inspiration Behind the “Strike” Logo
The Strike logo is rooted in the bold, stylized letter ‘S’, designed to represent more than just the first letter of the brand name. The ‘S’ embodies the core attributes of speed, strength, and simplicity—key traits that define the spirit of the brand.
The sharp, angular design of the letter captures a sense of momentum and direction, evoking the fast-paced energy of sports. Each line and edge is carefully crafted to suggest movement and dynamism, making it a perfect visual metaphor for a brand that thrives on action and performance.
